In the mid 1980s the Nike shoe business came out with some new shoe designs, most particularly created for the sports manufactures that had always supported Nike so well. Along with new designs, while this duration Nike negotiated a contract with Michal Jordan, a well-known, and very popular, basketball player. Over the next two decades Nike would carry on a line of Jordan shoes in discrete styles, even after Jordan's withdrawal from pro basketball.
The two major features that set Nike Air Jordan shoes apart from other sneakers were in the construct of the shoe itself, and in the logos printed on the shoes. The earliest shoes, released in 1985, were a leather base in both high top and low top varieties. They were the first shoes to carry the winged basketball that would come to be known as one of two Nike Air Jordan acceptable logos. This logo would apPear on three versions of Nike Air Jordan Shoes, printed on whether the side near the ankle or on the tongue of the shoe. When the fourth version was introduced in 1987 the logo was changed to what was dubbed the 'jumpman' a photograph of a basketball player going up for a slam-dunk. This logo apPeared on many places depending on the single shoe. Sides, tongue and sole were all fair game for logo placement and the jumpman apPeared on all.
Pump Shoe
The most unique feature of the Air Jordan line though was in the Nike Air technology. This allowed for a construct that brought extra air into the sole of the shoe, creating a best upholstery for the foot of the wearer. All of the Air Jordan shoes had this technology, but it became much more illustrated in the later lines. In these designs a squeezable shoe 'pump' was installed into the tongue of the shoe. By pressing the pump a customer could convert the firmness of the fit of the shoe, adjusting this for personal preference and maximum comfort.
How to Sexy Sax Man (Careless Whisper Saxophone Prank!!) directors cut Tube. Duration : 5.05 Mins.
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